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G1NBC

The broadband market has exploded into life - with the total global audience breaking the 150 million barriers at the end of 2004. With broadband predicted to be in 400 million homes by 2009, this report explores the way in which high speed Internet is changing the face of the sports business. The Internet will deliver significant new revenues to the sports sector. But can the extra speed, functionality, choice and control offered by broadband enhance consumer satisfaction and thereby boost revenues and brand loyalty?

G1NBC 
Mission Statement

People are the most valued resource we have. The ability of G1NBC Global 1 Network Broadcasting Company to provide fulfillment for our people - customers, employees, associates - is a priority. Only when the people touched by G1NBC are cared about will our product measure up to the necessary standards of excellence. G1NBC will consistently strive for excellence in the following areas:

1. Service to our Community
2. Service to our Audience
3. Service to our Advertisers
4. Service to our Company

• Advertising creates store traffic

• Advertising attracts new customers

• Advertising boosts and maintains moral

• Advertising is an investment in success

• Advertising encourages repeat business

• Advertising generates continuous business

• Advertising keeps your business top-of-mind

• Advertising keeps you in the competitive race

• Advertising gives your business a successful image

• Businesses that success are usually strong, steady advertisers

• G1NBC intrusiveness allow you to establish a special relationship with customers

• G1NBC viewers remains strong, while time spent with other media declines

• G1NBC can cost-effectively knock through the sea of media bombardment

• G1NBC 's powerful and profitable on-location remote broadcasts

• G1NBC 's unique formats allow you to target your best prospects

• G1NBC reaches prospects closest to the point of purchase

• G1NBC can bridge the gaps left by other media options

• G1NBC provides unique specialized on-air promotions

• G1NBC is king for establishing top-of-mind awareness

• G1NBC can influence new markets and prospects

• G1NBC can compliment other advertising platforms

• G1NBC can reach on-the-go consumers!

Should I advertise?

If you have competitors working to attract your customers, or if you want to consistently grow your sales and make more money, then advertising is a necessity. The key is to know who is your customer, and why they like to do business with you. Once you know the characteristics of your best customers, you simply need to target your advertising in a way that converts prospective customers into loyal customers. It is important to remember that most businesses are simply unable to effectively be all things to all people. Always keep in mind that when you select a particular advertising vehicle (radio, television, print, outdoor), you are buying an audience. The goal is to buy the right audience for your business and improve your chances for success. Advertising helps position your business in the market to keep potential competitors from taking your piece of the pie.

Is G1NBC right for me?

If people who use the internet do business with you, then G1NBC is an option to explore… and millions use the internet every day.

G1NBC has the ability to:
- Expand your market reach
- Target your best prospects
- Generate sufficient message frequency
- Reach internet consumers
- Motivate people to shop
- Establish a relationship with customers
- Break through competitive clutter
- Make a lasting impression
- Maximize advertising investment
- Make an emotional connection with your prospective customer

If the internet were invented today, it would be all the marketing rage. Why? Because we live in an on-the-go society, the internet is with us everywhere; in the car, at work, and in the homes. G1NBC is an affordable, mobile, and intrusive medium that provides advertisers with the ability to target a specific audience. When used correctly, G1NBC provides a cost-effective marketing platform for nearly any type of business.

How do I get started?

Research our website to answer your basic questions. When you’re ready to take the next step, contact us (at 248.442.7200 so we can perform a custom marketing analysis for you. You'll meet personally with one of our account executives. After answering a series of questions and telling us what you want to accomplish, we can put together a customized game plan for your business. Once you agree on the advertising schedule, we will develop a commercial that effectively tells your story or makes the case for your product or service.

How much does G1NBC advertising cost?

There are many variables to take into consideration, including the station or stations being used, the time of year, etc. Even small advertising budgets can be effective when properly constructed. Our marketing professionals will customize a plan for you that will fit your budget and, more importantly, provide a sufficient return on investment.

What are the most frequent mistakes advertisers make?

1. Not having the right level of commitment and focus. Many business owners think they need to do a little of everything instead of doing one thing well. It’s been said, "I throw my advertising dollars against the wall and hope some of it sticks." Almost any business can get all the customers they need by simply attacking and dominating the right market.

2. Throwing in the towel before the advertising can work. Advertising is like trying to get in shape. Getting started is the hardest part, and the rewards for your time and effort are not always readily apparent. However, with a healthy dose of commitment and focus on your plan, you will eventually enjoy the results. Successful advertising is no different.

I want to build my business, what do you suggest?

Be realistic about your expectations and the investment that you’re willing to make. Then meet one of our account executives to do an in-person marketing analysis interview. We will then be able to assess how we can help you. Assuming that our audience is right for your business, we will develop an appropriate campaign and develop a commercial that effectively tells your story or makes the case for your product or service.

What’s the best way to advertise?

Unless you’re having a special event, TOMA (top-of-mind awareness) advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for a month is a crapshoot. Reminding a large group of consumers who are most likely to do business with you about your Unique Selling Proposition over and over is most beneficial. When any of our Viewers need your product, our goal is to have your business at the top of their shopping list.

How long does it take for advertising to begin working?

This depends on what you are selling and the offer you’re making. Tell people to visit you for a free $20.00 bill, and you’ll have a traffic jam outside your business. Otherwise advertising is similar to pushing a car, it’s tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. We tell our new clients, "In three months you’ll hate me, in six months you’ll talk to me again, and in ten months you’ll be inviting me to your house for dinner." Stick with your plan and you’ll be provided a healthy return on investment.

Who makes my commercial?

Your commercial will be written and produced by our highly skilled production department. Although a production charge may apply for commercials we produce and send to stations outside to our Affiliates. Obviously, we will gladly accept your pre-produced commercial.

What should I say in my commercial?

Ask yourself, "Why should someone do business with me?" Be specific. "What truly makes me a better choice than my competitors?" "What makes us special?" "What is our Unique Selling Proposition?" Take a look at your strengths versus your competitor’s weaknesses that can result in taking business from them. Our goal is to grow your business by getting you an unfair share of the market’s dollars from your competition. A completed marketing analysis can help us fine-tune your message.


How can I guarantee success?

After ensuring your business is in fine operating order, stick to a well-constructed advertising message month after month. If you deliver your message consistently to the right people, your advertising will yield rewarding results.

I’m a small business with a small budget – can I still advertise effectively?

Yes, we can customize a plan to fit your budget and give you a return on your investment. Our account executives have experience in effectively working with advertisers with budgets of all sizes. contract G1NBC for a marketing analysis so we can suggest a plan of attack.

I’m a retailer, what’s best for me?

Do you live and die by sale events, or do you want more consistency for your business? Sale event advertising can drive customers, but it’s the "drug of marketing." The more sales you have, the more advertising you need. However, if you want a steady, less fickle customer base, we recommend the safer TOMA (top-of-mind awareness) approach.

I’m NOT a retailer, what’s best for me?

The right message delivered consistently. Whether you’re a doctor, lawyer or carpet cleaner, a well-developed commercial (great copy) stating your unique selling position will keep you in the consumers mind when the day comes that they need your services.

What is Imagery Transfer?

If you have been running on television now, let us develop a similar copy, and benefit from "imagery transfer. Consumers will visually see your TV ad It works well for AT&T, Budweiser and Coke; it can just as easily work for you.

What about G1NBC TV Netguide advertising?

The G1NBC TV Netguide is one of an information medium than it is a motivational medium. What is important to remember is that your potential customers will read, see, or associate your advertisement or message at a time when they are already motivated to buy. G1NBC TV Netguide is great now it does play as well in today’s mobile and fast paced world. G1NBC TV Netguide does afford you the ability to target your customers, so it tends to be a "Spray and Pray" medium. Additionally, in many instances, controlling the placement of your advertisement within the Netguide can be best.

Should I hire an advertising agency?

If your budget is sufficient to develop a complete multi-media marketing approach with extensive creative, there are some experienced and talented advertising agencies to choose from locally. An account executive can help you select an agency that's right for you.

Should I have a jingle?

If you intend on using electronic media (radio, cable, TV), a jingle can really tie it all together. Let us know if this interests you and we can help you with the jingle creation process.

What’s a positioning statement?

All successful marketers use a Positioning Statement. A Positioning Statement separates you from your competitors, and reminds consumers of what makes you special. You can use your Positioning Statement in all your advertising (radio, print, TV). Just remember to keep it simple and be sure it focuses on your Unique Selling Proposition.

What is image advertising?

When you advertise image, you’re establishing TOMA (top-of-mind-awareness), and avoiding the "another sale" syndrome. Establishing your unique selling position with clarity, creativity and consistency is at the heart of image advertising.

What is branding?

Branding is establishing in the consumer's mind your Unique Selling Proposition. It helps prospects understand why they should do business with you rather than your competitors.

How does a buying cycle affect my business?

We all have needs that create buying cycles. As a business owner, you want the consumer to think of you when they need your goods or services. A specific viewer may not need an attorney, dishwasher, new sidewalk, or retirement plan today. But, what about those who need these items next month…or next year? Create your business as a point-of-destination in the mind of the consumer. When they have forgotten about your competitor’s ad minutes after they pass over it in print, you’ll be there to TELL them your story; with consistency, day after day. That’s how you create top-of-mind-awareness and that’s how to fight through a consumers buying cycle.

What’s a "Marketing Analysis?"

This is the process used to discover your needs and find out if we might be of assistance in helping you achieve your marketing goals. An account executive can meet with you one-on-one for a free, no obligation marketing analysis.

What’s a G1NBC demographic?

It’s a group or cell of the population who watch there Local Hometown station. Our goal is to match your targeted demographic (target prospects/customers) to one or more of our programs.

What are your payment terms/credit policies?

We gladly accept cash or check. We are also pleased to extend net 30-day payment terms with approved credit. Just contact us with any questions.

I tried advertising once and it didn’t work; why would it work this time?

Experience has shown that if you consistently follow the basic rules for successful advertising, your chances for success improve greatly. If you choose not to have a good game plan for marketing your business, or if you choose to break the basic rules of advertising, than your chances for success are not good. Our job is to assist you in developing a game plan and to keep you focused on your marketing objectives. That’s why we go through a regimented process that includes our marketing analysis, the assembling of an effective schedule, and development of great copy for your message. This process stacks all the odds for success in your favor. Our account executives are trained not to be good salespeople, but good marketers. Suggesting a campaign that does not work is as unacceptable to us as it is to you.

What is co-op advertising?

Co-op advertising is advertising paid partially by you and partially by one of your vendors. For instance, you may carry a new widget from Acme Company. Acme may pay up to 50% or more of your advertising bill for promoting their product(s) in your ads. Contact your vendors and ask if you have co-op dollars available - or ask an account executive to help you with the co-op process.

I don’t have a large budget, what do you suggest?

First, meet with one of our account executives. We can then determine if we can help you. We will also tell you if we can’t help you. That’s what separates us from many of our competitors.

What is a "Unique Selling Proposition?"

A Unique Selling Proposition is some feature or benefit of your product or service that customers and prospective customers can associate with your business. A Unique Selling Proposition distinguishes you from your competitors, and is yours alone.

G1NBC began in 1997/2000NB the G1NBC Global 1 Network Broadcasting Company, with a PIONEERING VISION of providing state of the art IPNB (Internet Protocol Network Broadcasting) in order to make broadcast programming accessible to a worldwide audience.

In addition to providing the highest quality audio and video feeds over the IPNB, we also provide the tools needed to increase market share of viewers.

G1NBC is a provider of programming, with services such as online video on demand. With IPNB’s delivery model, millions of people from around the world can connect and view informative and entertaining programming from our G1NBC Affiliates content, 24 X 7 X 365.

Our content includes both pre-recorded and live events, provided by G1NBC Affiliates around the world.. G1NBC is committed to developing and delivering innovative IPNB services and solutions that will prove to be beneficial to our G1NBC Affiliates and their Audience. Our initial goal is to economically develop our G1NBC Affiliate in the USA, and then develop more throughout the world. In addition to providing content from our own G1NBC Affiliates, we will also provide the same content that is now being offered by Cable Television, Satellite, and local channel broadcasters.

This business model will supply an array of Viewers and Jobs.

To learn more about becoming a-part of G1NBC Family e-mail us.

G1NBC Global 1 Network Broadcasting Company 1977/2000NB